Gunjan ShahContact
Strategy Memoimpactkpisadoption

Measurable impact beats impressive demos

A practical stance: optimize for outcomes and adoption, not only capability.

The thesis

In enterprise environments, the most important metric is whether the capability improves outcomes in the real world—reliably and repeatedly.

Common traps

  • Measuring only model scores instead of end-to-end impact
  • Confusing “people like it” with sustainable adoption
  • Shipping without observability, then being surprised by drift

What I measure

  • Burden reduction (time, clicks, cognitive load)
  • Consistency and quality of output
  • Throughput and operational efficiency
  • Decision quality (and confidence/uncertainty handling)
  • ROI and commercial readiness

A useful framing

If you can’t measure it and monitor it, you can’t scale it.